Joseph Calata: Calata Corp Focuses on Expansion

The Calata Corp was rumored to have been under investigation due to the stock manipulation of its shares. During the trading days of the corporation, the stock prices underwent a fluctuation where the shares reached P24 per share but declined to as low as 32 percent along the way which led to the allegations.

The 31-year-old CEO and chairman of the corporation, Joseph Calata, was very firm during the rumors claiming that his corporation was never under investigation but the shareholders of the firm. He also stated that he was the one who called the Securities and Exchange Commission to investigate on the weird movements of the stocks.

After four months of investigation, SEC was able to pinpoint those involved in the said manipulation. Initial reports also indicated that Calata Corporation is clear from any involvement in the allegations.

This is good news for the corporations as the firm can now focus on its expansion project where they plan to increase the number of its outlets to about 250 using the proceeds from the initial public offering.

The expansion would provide more farmers and agricultural sector entrepreneurs with access to products and technologies.
- Says Calata in an interview.

Calata: New Agricultural Technology for Farmers

Calata Corporation, the 10-year-old company of Joseph Calata, has recently caught the eyes of many traders. With the unique tactic of showcasing their company in the Philippine Stock Exchange by means of a fashion show of agricultural products, traders truly targeted the company. This caused the shares of the corporation to reach sky-high which led to the recent market cap of the company of P4B, making its 31-year-old CEO the youngest billionaire in the Philippines.

But of course, this hike wasn’t a walk in the park for the corporation. For years, it was out of the radar, as it slowly progressed from a small poultry feeds store. When Joseph Calata took over the company, he strived hard to make it into a professional and big enterprise. He introduced new technology to his traditional company where they were able to computerize their sales and accounting. With this, their production became more transparent and led to the success of the company.

Calata also wants to bring success in the agricultural industries in the country, starting with rice and corn farmers, by means of introducing them to agricultural technologies. Recently, findings show that incompatible farm inputs used in farms causes bigger expenses and reduce harvest for farmers. This is not just critical for farmers but also for the environment as it can cause irreparable damage to the soil.

Calata aims to solve this problem by introducing free soil testing facilities that would help the farmers be wiser in usage of farm inputs and determine which are compatible with their respective farms. These facilities will prevent farmers from buying and applying fertilizers that do not fit their farms.

This is expected to generate savings for farmers thus raising their income potential through the right and use of farm inputs.
- Calata also added in an interview.

This is a nice move from Calata since it will truly help the farmers with their production, which is also good news for everyone as the Philippines is known to be an agriculture-dependent country. It shows that Calata is trying to be a leader in the field of agriculture by bringing other agricultural industries to a new level.


visit the Calata Corporation website for more info

Joseph Calata: A Renowned Businessman

Today, the largest distributor of agricultural chemicals, feeds, fertilizers and other agricultural products of the Philippines is Calata Corporation. The business, which was once mom-andpop run, was taken over by son, Joseph Calata, who revolutionized the business by turning its operations automated. By being able to the much needed computer technology, the distributor reaped in a huge P1.8 billion revenue in 2009 and 2010.

The revenue during this time is nine times more the year Joseph Calata took over management back in 2003 where revenue was seen at P200 million. Just a while back, the young businessman was a clerk in his parents' business. He made it possible for himself to maneuver in to management and computerize their systems. By making it possible to change the management and operations, as well as tighten credit and collection he was able to make greater sales.

The corporation is part of the top one thousand of the country's companies and is part of the fastest networks of distribution in the industry today. The corporation, which was formerly known as Planters Choice Agro Products, is now the exclusive distributor of some world renowned chemicals, fertilizers and feeds in the Philippines. The company, which was built and is based in Bulacan, still aims to expand its horizons and open up more opportunities for people across the nation.

With a greater and more efficient system as well as better advertising and marketing campaigns, Calata Corporation was able to see better days. It is now the biggest agriculture product distributor in the Philippines and it is still widely growing. From starting with a small office staff to now employing over two hundred people, Calata Corporation is a company that is still definitely on the rise. The aim now is to expand and build more stores nationwide.

Not only is the young man helping the world of agriculture in the Philippines, Joseph Calata is able to fight the unemployment rates and open up jobs for a great number. This young businessman is not afraid to get his hands dirty as he will readily visit fields to check up on farmers. He is always ready to grow his business in terms of sales and come up with ways to make these more sustainable.

Calata Corporation will soon see more stores nationwide and will cater to more farmers. Wholesome products made by this company are preferred by farmers and breeders across the nation. Besides the sales in agriculture, the young businessman also takes part in growing and feeding which adds to the corporations overall revenue. The projects do not come to a stop here for the Calatas as their business is still looking to a much better tomorrow.

The company known as Calata Corporation was once a mom-and-pop business which held a small office staff in Bulacan. After being taken over and revolutionized by son, Joseph Calata, the corporation took a turn for the better and started reaping in revenue and seeing numbers as high as P1.8 billion. Now, the once family-run business is the largest distributor of agricultural products in the Philippines and is still vastly growing today.
-Alison Ward

Lito Atienza Gained Additional Percentage On His Lead

Various religious groups, including the influential Iglesia ni Cristo have endorsed the candidacy of comebacking Manila Mayor Lito Atienza.

Apart from INC, Atienza is also being supported by Brother Mike Velarde of El Shaddai, Ustadz Ahmad Barcelom of the Manila Muslim community, Parish Councils of Manila as well as the majority of the city's barangay chairmen, barangay councilors and watchmen and the pro-poor organization People's Movement Against Poverty (PMAP).

It is widely known that the Iglesia ni Cristo has a huge following in the city. With the endorsement of the group, Atienza gains another 5 percent solid votes.

Based on the survey conducted last April 29, Atienza gained a 7 percentage lead against his toughest rival, incumbent Mayor Alfredo Lim. With the INC votes, it can now be considered that Atienza is 12 percent leading against his opponent.

Meanwhile, El Shaddai leader Mike Velarde earlier said Manila needs a pro-life mayor.

“Lito Atienza is not only pro-life, but also pro-good government," he added.

According to Msgr. Mel David, one of Atienza's spiritual advisers, he knows the former Environment secretary too well. “He has a good heart and he is very sincere in wanting to uplift the lives of Manilans. He is pro-God and represents good governance.”

On the other hand, PMAP president Ronald Lumbao said he endorsed the candidacy of Atienza because apart from being a God-fearing person, he believes that the former Environment secretary has a genuine concern to help and improve the plight of the poor.

“His programs answer the needs of the poor community of Manila. He's very much unlike the incumbent mayor who doesn't care about the less fortunate," Lumbao said.

The Muslim community also back Atienza's candidacy, saying he maintains friendship and communication with them despite the difference in belief and religion.

Meanwhile, 650 out of the 897 barangay chairmen, and most of the barangay kagawads and tanods said that they witnessed how the former and present mayor managed the city. They claimed that they were able to prove that Atienza is the one who has a genuine heart to help the people, especially the poor.

Atienza said he is grateful for all the endorsements. He thanked all those who believe in him and his programs and vowed to do his best to improve the quality of life of the Manilans by creating jobs and provide livelihood and other opportunities for all.

Vote Lito Atienza: Why Should We Vote For Him

Former Manila mayor Lito Atienza is seeking another three-year mandate as city mayor of the nation's capital in a bold attempt to continue his commitment in serving his beloved city and the Manilenos. Atienza, one of the most loved leaders of the city vows to continue his flagship programs and priority projects which he was able to successfully launch during his tenure. If all things go his way and if the majority of the Manilenos are wise enough to Vote Lito Atienza, the former mayor has promised to continue pushing for the enhancement and effective delivery of basic social services to the residents of the city. Moreover, Atienza has vowed to continue his fight against poverty and has promised to concentrate all of his efforts in uplifting and developing the lives of the city's impoverished residents.

If Manila residents would Vote Lito Atienza and would grant him another three-year term, Atienza plans to launch his platform dubbed as "Buhayin Nating Muli Ang Maynila" which is centered on sustaining what he has started during his tenure. In light of this, Atienza has prepared numerous programs and priority projects, all of which are dedicated for addressing all the basic social needs of the city and its residents. Atienza will continue his livelihood programs and efficient delivery of basic social services which has been very helpful to many of the city's impoverished residents during his tenure as city mayor.

To achieve his goal of uplifting the lives of the city's poorest residents, Atienza will launch programs that would stimulate the city's once-vibrant economy. Atienza will try to lure in investors into the city by upgrading the city's infrastructure and peace and order situation. In this way, economic activity in the city will be reinvigorated, which can result into job creation for the city's unemployed residents.Livelihood programs and skills trainings will also be launched to cater the city's unemployed and out of school youth to provide them with a decent livelihood and source of income. Moreover, Atienza will also provide employment opportunities for the city's senior citizens who would still want to be employed.

Apart from creating jobs and employment opportunities, Atienza plans to continue addressing the needs of the residents by including almost all social aspects in his platform. Atienza will launch and continue programs and projects that will include a wide array of social areas including programs for housing, healthcare, peace and order, education, sports, culture and arts, nature and environment and welfare of senior citizens. If the Manilenos will Vote Lito Atienza, the benefits and the services they were able to avail during Atienza's term will be continued and sustained for good.

If granted another three-year term as city mayor, Atienza hopes to continue providing affordable housing programs and land acquisition programs both for the homeless impoverished residents and even to the middle class.As part of his efforts in improving the city's healthcare services, Atienza plans to provide more financial resources to the city's public hospitals and health centers.This will enable hospitals to acquire new medical equipment and medicines to be able to provide the Manilenos with quality healthcare and free medicines. Healthcare services will also be delivered to every barangay via the "Sama sa Masa", a major project of Atienza where in doctors conduct free medicines and checkups to every barangay of the city. Atienza also plans to continue providing free education and school supplies to the city's public school students. In addition, as part of his efforts in providing quality and affordable college education, Manila's colleges and universities will also be enhanced. Livelihood programs and skills trainings like vocational courses will also be provided to Manila's unemployed and out of school youth.

Atienza will also continue to provide assistance to Manila's budding athletes and talents through the promotion of sports activities and free training and development programs. The city's peace and order situation will also be improved and perpetrators of crime and big time drug or crime syndicates will be put into justice. As a former environment czar, Atienza will be pushing for the removal of the oil depot in Pandacan, which he deem as a serious environmental and safety threat to the people residing in the area.Furthermore, Atienza is planning to move forward with his beautification projects to put Manila back into the tourists' maps and top destinations in the country.Atienza plans to continue transforming and beautifying the city's old and deteriorating parks and tourist attractions, just like what he did in Manila's bay area or commonly known as the baywalk.

If Manila residents Vote Lito Atienza, the former Manila mayor plans to continue his dedication and commitment in uplifting the lives of the city's residents. He plans to continue improve the local government's delivery of basic services and creating livelihood and employment opportunities which he views as the solutions to the poverty incidence in the city. Atienza has vowed to continue his beautification projects just like what he did in he now infamous baywalk.

-Francis Go