Tuesday, October 23, 2012

Calata: New Agricultural Technology for Farmers


Calata Joseph
Calata Corporation, the 10-year-old company of Joseph Calata, has recently caught the eyes of many traders. With the unique tactic of showcasing their company in the Philippine Stock Exchange by means of a fashion show of agricultural products, traders truly targeted the company. This caused the shares of the corporation to reach sky-high which led to the recent market cap of the company of P4B, making its 31-year-old CEO the youngest billionaire in the Philippines.

But of course, this hike wasn’t a walk in the park for the corporation. For years, it was out of the radar, as it slowly progressed from a small poultry feeds store. When Joseph Calata took over the company, he strived hard to make it into a professional and big enterprise. He introduced new technology to his traditional company where they were able to computerize their sales and accounting. With this, their production became more transparent and led to the success of the company.

Calata also wants to bring success in the agricultural industries in the country, starting with rice and corn farmers, by means of introducing them to agricultural technologies. Recently, findings show that incompatible farm inputs used in farms causes bigger expenses and reduce harvest for farmers. This is not just critical for farmers but also for the environment as it can cause irreparable damage to the soil.

Calata aims to solve this problem by introducing free soil testing facilities that would help the farmers be wiser in usage of farm inputs and determine which are compatible with their respective farms. These facilities will prevent farmers from buying and applying fertilizers that do not fit their farms.

This is expected to generate savings for farmers thus raising their income potential through the right and use of farm inputs.
- Calata also added in an interview.

This is a nice move from Calata since it will truly help the farmers with their production, which is also good news for everyone as the Philippines is known to be an agriculture-dependent country. It shows that Calata is trying to be a leader in the field of agriculture by bringing other agricultural industries to a new level.


visit the Calata Corporation website for more info