Calata Corporation, the 10-year-old company of Joseph Calata, has recently caught the eyes of many traders. With the unique tactic of
showcasing their company in the Philippine Stock Exchange by means of a fashion
show of agricultural products, traders truly targeted the company. This caused
the shares of the corporation to reach sky-high which led to the recent market
cap of the company of P4B, making its 31-year-old CEO the youngest billionaire
in the Philippines.
But of course, this hike wasn’t a walk in the park for the
corporation. For years, it was out of the radar, as it slowly progressed from a
small poultry feeds store. When Joseph Calata took over the company, he strived
hard to make it into a professional and big enterprise. He introduced new
technology to his traditional company where they were able to computerize their
sales and accounting. With this, their production became more transparent and
led to the success of the company.
Calata also wants to bring success in the agricultural
industries in the country, starting with rice and corn farmers, by means of
introducing them to agricultural technologies. Recently, findings show that
incompatible farm inputs used in farms causes bigger expenses and reduce
harvest for farmers. This is not just critical for farmers but also for the
environment as it can cause irreparable damage to the soil.
Calata aims to solve this problem by introducing free soil
testing facilities that would help the farmers be wiser in usage of farm inputs
and determine which are compatible with their respective farms. These
facilities will prevent farmers from buying and applying fertilizers that do
not fit their farms.
This is expected to generate savings for farmers thus raising their income potential through the right and use of farm inputs.
- Calata also added in an interview.
This is a nice move from Calata since it will truly help the
farmers with their production, which is also good news for everyone as the
Philippines is known to be an agriculture-dependent country. It shows that
Calata is trying to be a leader in the field of agriculture by bringing other
agricultural industries to a new level.
visit the Calata Corporation website for more info
visit the Calata Corporation website for more info